Why We Created Lumo: The Story Behind the Brand

A lighthearted look at what it really means to be an overthinker. From replaying conversations to planning every possible outcome, this post breaks down 10 relatable signs of overthinking — with warmth, humor, and a reminder that you’re not alone in the chaos. Perfect for anyone who thinks… a little too much.

Every September, communities across the world come together to shed light on an issue that is often kept in the dark—suicide. Suicide Prevention Awareness Month is a time to remember those we have lost, support those who are struggling, and strengthen the conversation around mental health. At Lumo, our mission has always been bigger than clothing. We believe in creating space for real conversations, and September is a reminder of just how important that is. Breaking the Silence Talking about suicide can feel uncomfortable. Many of us fear saying the wrong thing, so we avoid the subject altogether. But silence often deepens the stigma. By opening up—even in small ways—we let people know they are not alone. A simple check-in, a message, or even wearing something that sparks conversation can make a real difference. Why Awareness Matters It saves lives. Studies show that simply talking openly about suicide reduces stigma and encourages people to seek help. It connects communities. Awareness campaigns remind us that mental health is something we all share responsibility for. It builds hope. When we show people they are seen and valued, we remind them that healing is possible. How You Can Help You don’t need to be a professional to support someone who’s struggling. Small actions matter: Listen without judgment. Check in regularly. Even a short “thinking of you” text can mean the world. Share resources. Encourage friends to reach out for help when needed. Our Commitment at Lumo Lumo was created for overthinkers, by overthinkers. Every design we make is rooted in the belief that conversations about mental health should be as normal as talking about the weather. This September, we’re standing with everyone affected by suicide—survivors, supporters, families, and advocates. Our hope is that wearing Lumo can become not just a style choice, but also a way to spark compassion and connection. If You’re Struggling If you or someone you know is thinking about suicide, please know you are not alone. Reach out to a friend, a family member, or a mental health professional. In Norway, you can call Mental Helse at 116 123 (available 24/7). In the EU, dial 112 in an emergency. In the US, dial or text 988 for the Suicide & Crisis Lifeline. 💛 September reminds us of something timeless: talking about suicide isn’t just awareness, it’s an act of love. Let’s keep that conversation going—not only this month, but every day.

1. Let Go – Do a Mind Dump:Clear your thoughts by writing down anything on your mind. It helps release mental clutter and start fresh. 2. Understand – Check In With Yourself:Take a moment to notice how you feel and what you need today — emotionally, mentally, or physically. 3. Manage – Choose One Main Goal:Pick one thing to focus on today. It gives you direction and a sense of purpose without the overwhelm. 4. Own It – Create a Morning Ritual:Light a candle, stretch, or make coffee mindfully. A small personal ritual signals that this day belongs to you. 5. Let the Light In – Welcome Natural Light:Step outside or open your curtains. Natural light boosts your mood and helps set a positive rhythm for the day.